Account Based Marketing Manager

Marketing - Full time

TrackerDetect is looking for a Manager, Account Based Marketing. This marketer will operationalize a scalable, multi-channel marketing motion to expand pipeline and accelerating close rates.

The Account Based Marketing Manager is responsible for the strategy and implementation of ABM campaigns and tactics from a list of key accounts. This role is data-driven, and involves the continuous testing of campaign success.

  • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals

  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics

  • Develop new structures and automation in Hubspot

  • Develop and manage channel partner marketing

  • Deliver account research and analysis, as well as multi-touch attribution reporting

  • Develop compelling ABM programs (1:1/1:few ABM) that successfully engage target Enterprise accounts moving them effectively through buyer’s journey to drive pipeline and revenue

  • Build and scale ABM programs ranging from hyper-personalized to programmatic.

  • Play a key part in the development, execution and optimization of demand generation campaigns while joining with marketing operations, events, product marketing and content teams to coordinate touch points across your campaigns.

  • Strong project management, time management, prioritization, and organizational skills

  • A team player who is able to work both collaboratively and autonomously

  • Experience with marketing automation (Hubspot preferred)

  • Ability to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders

  • Proactive self-starter, demonstrating high initiative and critical thinking

  • 2+ years of digital/field marketing experience in B2B SaaS

  • Excellent verbal and written communication skills

  • Hands-on experience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channels including, but not limited to: list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail, social network targeting, etc.

  • You’re inquisitive and innovative. You have a “test and learn” mentality and a hunger to leverage the latest technology and methods to drive growth.


Join our Journey

We believe that great engineers can make complex problems – simple.
At TrackerDetect, we have a team of top technology and security experts, looking to make a difference by being able to detect the undetectable.

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